| ABOUT THE PROJECT |
 
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About the "New Easter Egg" Project
Painted eggs are traditional Russian souvenirs. All Christians decorate their houses and tables with painted Easter eggs. This idea inspired Carl Faberge to create precious Easter eggs which later became Russian symbol. This image symbolizes beginning of life and integrity. Shape of egg is so naturally harmonic that any design can be created on its basis.
Publishing house Salon Press, Salon-Interior magazine and famous design magazine Domus proposed best Russian architects and designers to combine traditional shape of famous Russian souvenir with modern design and create a new artistic image of the Easter egg.
The most interesting artistic works will be presented on Moscow International Salon INTERIOR SHOW that will take place in Moscow in November 26-29, 2008.
Best Russian architects and designers will take part in this project in Milan. Their Easter eggs will be exhibited at the campaign of Publishing House Salon Press during exhibition Il Salone Internazionale del Mobile. Manually painted Easter eggs will be exhibited at the presentation. Also this campaign will include DJ Set, drink reception, open bar with original Russian cocktails. Since this project is an interesting artistic action local mass media are going to illustrate it. Foreign designers will be proposed to take part in the next stage of the project.
Organizers:
- Publishing House “Salon Press”;
- Media agency Eidos Communications;
- Rossia magazine.
This event will be significant culture project and will cause a huge interest from artistic community.

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